SEO, or Search Engine Optimisation, is the process of improving your website to increase its visibility when people search for products or services related to your business in search engines. It’s vital because a higher visibility of your pages in search results is synonymous with capturing attention and attracting prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Algorithms analyse pages in the index, considering hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

SEO is a long-term strategy. Results typically take 3-6 months to appear, depending on the competitiveness of your industry and the popularity of your keywords.

While it’s possible to learn the basics of SEO and implement some strategies on your own, hiring a professional can save you time and ensure all the nuances and changing dynamics of SEO are handled competently.

Any business with a digital presence can benefit from SEO, regardless of its size. Whether you’re a local shop or an international corporation, SEO is essential to online success.

You can track your SEO success by looking at organic traffic, conversion rates, rankings for specific keywords, and your site’s domain authority.

SEO is not necessarily better than paid advertising; rather, they complement each other. SEO is a long-term strategy, while paid advertising can generate immediate traffic and leads.

SEO is an ongoing process due to the constantly changing search engine algorithms and competition. Regular analysis and adjustments are necessary to maintain and improve rankings.